Fiat 500 Sales Are Flat – Layoffs At Chrysler Follow

Chrysler has reportedly stopped production of the 1.4-liter engine that powers the Fiat 500 until demand catches supply. As a result, it has had to lay offsome employees that build engines.

United Auto Workers’ local representative says Chrysler has let go nearly 100 employees. Fiat has only sold 16,000 500s in the US.

This is sad news to those of us at since we are unashamedly fans of the little Italian car. But frankly, given the poor performance of Chrysler’s Fiat Studio roll out, we’re not surprised. Only recently, could you even buy a Fiat 500 in Las Vegas – a city of 1.8 million people.

For whatever reason, Chrysler has taken way too long to get the dealerships open. The one they did open in Vegas is barely visible on the corner in an old note-lot location hardly befitting the fine trappings of Italian design. In other parts of the country Chrysler opened up some up-scale, beautiful stores. But now it appears they are rushing to sell the car just about anywhere they can.

It’s time to focus on getting the cars into the hands of reliable dealers and less on ex-Fly Girls as spokes models – Sorry J Lo – no dis-respect intended.


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